Posted on April 23, 2021
Did you know that websites need to be maintained and updated to stay relevant? If you created a top of the range website a few years ago, it may not be top of the range anymore. Trends and changes in technology mean that your website probably needs to be redesigned to meet current customer expectations and enhance user experience. This blog will explore 7 reasons your website needs a redesign. If this is something you have been considering, you are in the right place!
Websites can become old-fashioned or outdated quickly if they are not updated regularly. There are a couple of ways in which your website may be out of date. The first way is related to having old content. It is important to keep your content fresh and interesting so that visitors don’t get bored of seeing the same content on your website. If a visitor logs onto your website and sees Christmas related content in July, they may question the credibility of the rest of your content too. It may be worth considering working with a content expert in creating new, exciting content to “wow” your visitors with.
Not only is it possible to have outdated content, but the code used to design your website could also be outdated. If your site was designed using a not optimised script, this will affect its efficiency. Your website’s performance is super important, as if it is not reaching your customer’s expectations, they may bounce to your competitor’s website instead.
A website needs to be optimised for your customers to be able to find it when they are searching online. If your website doesn’t have all the latest search engine optimisation (SEO) techniques and strategies in place, then it is unlikely that your target audience is coming across your website on the search engine results page. A redesign of your website will help your site increase visibility and therefore improve important KPIs like page views, conversion rate, and bounce rates.
The loading time of your website is critical to the user experience and its visibility. It may be time for a redesign if your website is running slowly, or it is possible that where you are hosting your site is slow. If either of these is true, it will be more difficult for your target market to find your site. If they do find it, it is possible that they won’t stay long due to customers nowadays having less patience. A redesign of your website will increase its speed and will lower the risk of losing customers because of slow loading times.
Designing a website that enhances a good user experience is critical to the success of your website. Ease of use and user-friendly navigation should be at the forefront of your website design to ensure the customer can find what they are looking for without difficulty. According to Jacob Gube at Smashing Magazine, user experience is important because it deals with the user’s needs. Gube also describes the importance of accessibility, not only for visitors with special requirements but for visitors who have a bad internet connection or are browsing on older devices. Your website should be developed so it is user-centric designed, putting the customer’s needs first.
A recent study by statistica showed that 90% of the internet’s population use a mobile to go online. With this in mind, it is super important that your website is mobile-friendly. Your website may look okay on a laptop or desktop, but have you tested out how your website looks on the latest mobile phone models? Mobiles are updating at a speed that is almost hard to keep up with, but if your website isn’t compatible or presentable on these devices, just think about the number of leads you risk missing out on!
Your website needs to beat its competitors in more ways than one. Not only does it need to make a better first impression, but it also needs to be better in terms of performance, accessibility, functionality, and speed. A redesign of your website will help you outshine your industry leaders and gain increased traffic. It will also help you to brand your website to encourage credibility and loyalty among your target market.
If these points have made you realise that your business’s website may need an upgrade to stay relevant with your customers, there is no need to fret, we can help! Aspire Media can help you redesign your site to be new, fresh, updated, and exciting all over again. Why not check out our web design services to see how we can help you achieve great results with a website redesign. Book a free consultation with our website experts today!
7. Social Integration
Being active on a variety of social media platforms is something that most businesses are familiar with, but it is important to integrate your social media into your website. If a customer is on your website, will they be made aware that your business can be found on social media? Are there clickable links to your profiles? Do you have your feed visible on your website? If the answer to these questions is no, it may be time to consider integrating your social media on your website through a redesign.