9 Benefits of Content Marketing for Your Business

Written by

Michael Saly

Posted on September 13, 2022

Content marketing is a vital part of an overall business marketing plan, helping to increase brand visibility, boost traffic on your website, and increase social media followers.

However, the benefits do not end there. If your business isn’t placing a strong focus on content, then it is important to ask yourself why.

We will outline 9 of the key benefits of content marketing for your business. Whether you are an E-commerce store, a large organization, or a promising startup, content marketing should be a major consideration.

What Is Content Marketing?

Content marketing is the method of creating valuable and engaging content that can be shared across various online channels. Content can include; blog articles, podcasts, videos, infographics, photos, and social media posts.

Content marketing usually works best when you repurpose content across various mediums. For instance, if you have a popular blog, it may make sense to host a podcast and use some of the most popular blog posts as inspiration for the episodes.

Some of the main aims of content marketing are to increase awareness of your brand, attract new audiences, and engage with valued and loyal customers.

Engagement is the key focus of content marketing, and the way online audiences digest and respond to online content is continuously changing. A range of online tools can also be utilized to assist with content creation, design, and optimization, ensuring businesses large and small can reap the benefits of content marketing.

How Has Content Marketing Changed in Recent Years?

Content Marketing has changed a lot over recent years, adapting to new trends and social media platforms. Marketers must ensure the material they produce does not become dated, and their content plan is diverse and considers a range of channels to reach different audiences.

For example, the social media platform TikTok has seen rapid growth since 2020, and greatly appeals to younger audiences who enjoy short-form videos that deliver messages quickly, usually in a light-hearted manner.

The Top 9 Benefits of Content Marketing for Your Business

In this section, we will focus on the 9 benefits of content marketing for your business, helping you understand the importance and potential of this type of marketing.

1. Search Engine (Google) Rankings

Search Engine Optimization requires technical know-how to achieve great results, but ask any professional SEO in Dublin and they will always say the most important aspect of SEO is effective and engaging content. Without it, you cannot expect to achieve strong search engine rankings.

Featured Snippets (Position Zero), for example, are the very first thing a user will see when they enter a search query on Google. A Featured Snippet is an excerpt from an article that perfectly answers the query, using structured data such as a bullet-pointed list to quickly answer questions in a simple, yet informative way.

This is the type of content businesses need to be focusing on to help secure high rankings on Google.

2. Drive Traffic

An obvious benefit of improving your position on Google is that it drives more traffic to your website.

When a new user arrives on your website the goal is to keep them there, so engaging and useful content can encourage them to click through to your service pages so they can discover more about your company.

Attracting new audiences who can become potential customers leads us to our next benefit.

3. Generate More Sales

As well as improving Google rankings and increasing traffic, content marketing can also generate more quality leads, resulting in more sales.

Most customers conduct thorough research before committing to a purchase and content is the best way to convince them that your product or service is the best on the market.

Effective content can bring new customers to your website by first making them aware of your brand, providing the necessary information to make them consider your product, and as a sales tool to convince them to make a purchase. Content is one of the best weapons your sales team will have at their disposal.

4. Improve Brand Awareness

Strong content can make your website visible to wider audiences, strengthening your online presence. Content should be targeted and optimized to rank for popular search terms, as well as niche terms that are less competitive to reach large audiences that may be interested in your business.

Creating well-written and interesting content that is optimized with your targeted keywords is just one part of the jigsaw. You must also consider practices such as link building, especially when you are competing for popular keywords and phrases.

5. Move Away From Cold Outreach Methods

Cold outreach and traditional marketing methods have largely fallen by the wayside as content marketing and social media have taken over.

Many organizations and businesses have abandoned cold outreach (such as telesales) altogether, choosing to only focus on digital marketing which has been proven to yield much better results in terms of sales and return on investment.

In the modern climate, many people find traditional advertising such as TV and radio adverts annoying, which is why marketing and advertising agencies have been forced to adapt.

Even respected organizations such as the Washington Post have adopted TikTok, sharing funny and engaging content that differs from the serious style you would expect from a print newspaper that focuses on investigative journalism.

6. A Better Return on Investment (ROI)

Compared to TV and radio advertising which remains very expensive, especially on a national or global level, content marketing is significantly cheaper, regardless of whether you do it in-house, or hire an agency. A large chunk of your marketing budget should be designated to content, ensuring it is modified for different platforms and channels.

Content marketing agencies are often a good choice as they can provide a range of skills and services. This route is definitely advised if you run a SaaS business with bespoke SaaS content marketing services that speak directly to your target audience to generate strong leads.

In addition to that, there’re also AI writing assistants, that will help you create your own content with minimal effort and cost, without hiring anyone. They offer options in a variety of categories that focus on generating quality content, no matter what your niche happens to be.

7. Improve the Effectiveness of Your Customer Service and Sales Teams

Customer service teams can be bombarded with the same questions daily if the relevant content isn’t available online. The majority of people would prefer to perform a quick Google search to answer their queries and find help rather than using the telephone or live chat.

This means that failing to provide sufficient help and support content can inconvenience both your customers and your support staff.

In addition, strong sales content can also provide an initial and persuasive pitch to make the life of your sales team easier, helping them to focus on converting sales.

In short, content can help your staff be more productive.

8. Better Social Media Visibility

Every business wants to have a lot of social media followers, allowing them to reach large audiences with their message.

Content that is designed for specific platforms can help make this possible. I.E. short-form videos for TikTok, engaging tweets for Twitter, and useful infographics for LinkedIn.

Valuable and unique content may also be shared by your followers, increasing the visibility of your brand and potentially adding to your follower base.

9. Retargeting Works

Content Marketing and SEO are a must for a successful E-Commerce website and one strategy that can achieve fantastic results is retargeting. Creating articles that focus on specific products and services, combined with relevant links and related display ads can be a very successful tactic.

If a person is searching for information about a product, then it can’t hurt to provide a gentle reminder of what you have on offer.

Final Words

There are many benefits of content marketing for your business, ranging from increased sales, more social media followers, and improved brand awareness.

Content marketing can also be much more cost-effective when compared to traditional marketing methods, offering a better return on investment.

When launching an effective content marketing plan, you should always focus on diversity, creating content that is tailored to the platform it will be posted on.

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