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Motor Buyer is Ireland's leading used car dealer with over 10 years of experience in the motor industry. Despite operating successfully for many years and serving thousands of satisfied customers, Motor Buyer missed the opportunity to establish an online presence and promotion when competitors took the lead.
Recognising the importance of an online presence in a crowded market, Motor Buyer approached us with a fresh website with the goal of achieve high rankings for competitive keywords and generate traffic & deals from organic search in specific markets across Leinster.
A well-respected name in the motor industry was struggling to find new customers beyond referrals. They had built a single-page website with minimal content and the website was built on the Wix platform.
The limited content on their website made it difficult for search engines to understand the nature of their business and the services they offered, which was negatively impacting their search engine rankings. Additionally, the Wix platform is known to have limitations when it comes to SEO, such as limited control over meta tags, URLs, and sitemaps, which further hindered their ability to optimise their website for search engines.
After conducting a detailed discovery phase to analyse the client's industry, audience, and competitors, we developed a bespoke organic search strategy tailored to meet Motor Buyer's specific objectives and goals.
Based on keyword research and the client's objectives, we put together a website structure outlining all important service and local pages. We then optimized the website with high-quality, informative, and relevant content to increase the website's visibility and attract new customers. This included creating new pages to highlight the company's services, customer testimonials, and other relevant information.
Our first step was to redesign the existing website on WordPress platform that provided greater control and flexibility over important SEO elements. We then performed extensive keyword research and used the insights gained to inform the structure and organisation of the website, creating dedicated pages for the company's key services and targeting specific local landings. We also ensured that the website was mobile-friendly, had fast page load speed, and was technically sound with no broken links.
To improve the website's crawability and improve rankings, we optimised the website with high-quality, informative, and relevant content. This included creating content for new pages to highlight the company's services, customer testimonials, and other relevant information.
The most important aspect of our strategy was the comprehensive off-page optimisation. By implementing a variety of different link building techniques such as guest blogging, directory submissions, and content marketing, we were able to acquire quality backlinks to the site and increase the domain's authority and reputation. This helped to boost the website's search engine rankings, increase visibility, and drive more organic traffic to the site.
Our data-driven, strategic approach to SEO strategy took Motor Buyer's visibility from the ground up, making SEO traffic the most significant driver of revenue for the business.
In a period of 8 months, we were able to achieve approximately 250 niche-specific clicks per month from organic traffic. Furthermore, as we built momentum, the website received more and more organic traffic each month, helping the business to acquire more customers than ever before.
SEO is a long-term strategy that requires patience and persistence in order to see tangible results. In the case of Motor Buyer, our SEO campaign has already yielded significant results. Since the beginning of the campaign, we were able to generate 176 conversions, which represented a significant increase in business for the company, and which was not possible for them before the SEO campaign.
The high goal conversion rate of over 17% illustrates that we optimized the website for the right keywords and that we competed for keywords that were more likely to convert website visitors into clients.
We aspire to service clients of all sizes as we are a strong believer of building a partnership with our clients. We grow, when you grow. When we partner with a company that we believe in, we offer scaled down and tailored packages to help facilitate the company’s foundation. With no-lock in contracts we are able to offer these clients the best recommended strategy on a month to month basis. This allows us to capitalise on peak periods and scale down if there are any budget restrictions.