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Today over 70% of people engage in online shopping on a regular basis. As more and more people have instant access to online shops, and make purchases right from their phones, the eCommerce industry in Ireland is rapidly growing. But with the increase in demand, more eCommerce stores are popping up, i.e competition for your business. How can your business stand out in such a competitive rising market? Any business that sells online needs an effective eCommerce SEO strategy.
Without one you might see yourself drowning among the other brands, fighting for customers’ attention, not to mention giants such as Amazon or eBay! ECommerce SEO can help propel your website to the first pages of Google, right in front of your potential customers. Aspire Media is an eCommerce SEO agency with the resources, tools and consultants who can help bring your store to the top of search results. If you would like to chat about your SEO project with our strategies, feel free to contact us today.
eCommerce SEO has the potential to bring masses of relevant traffic to your store. For example, if someone searching for a product on Google, happens to find your website among top results, there is a high chance that they will make a purchase from you. This is because the user has found exactly what they are looking for in a matter of seconds.
Working on website structure and optimisation of internal links are some of the key components of eCommerce SEO. These components help simplify a website’s navigation and make it easy for search engine crawlers to analyse target pages. If you are generating traffic to a websites that’s doesn’t provide a good user experience you risk losing sales.
Improving content and writing quality blog posts that are useful to your customers can help paint your website as an authoritative and reliable source within your industry or niche. Furthermore, content, information and experience (testimonials, reviews, personalised experience) can ultimately help your customers form an idea that eventually comes together into this thing we call a ‘brand’.
WooCommerce is an extention to the WordPress CMS, which allows one to launch an online store along with their website. It is a widely popular and recommended choice for eCommerce solutions, employed by large brands and small businesses alike. From theme design & development to payment gateways we can cover all the required aspects of preparing your eCommerce store for launch. Before long your customers will be clicking the “Buy Now” button!Dublin Web Design
Shopify is one of the largest eCommerce platforms out there. It's packed with powerful features and plugins, an intuitive user interface, a large variety of pre made templates, and the ability to control & monitor large catalogues of products. At Aspire Media, we have a team of Shopify developers with the experience and skills to create scalable, secure and attractive Shopify stores. From website design, Shopify SEO to maintenance, we can provide a solution tailored for your business.Dublin Web Design
SEO for eCommerce websites begins with keyword research. We study your products, categories, as well as other individual features of your online store. Our team builds custom keyword strategies focused on improving your presence online and to attract more qualified leads. Our eCommerce SEO specialists analyse your customer profile and competition to determine the most relevant queries that will suit you. We then compare our gatherings with the current keyword trends and ranking difficulty to make a decision on the keywords we will be focusing on throughout your campaign.
After conducting a deep analysis of your market and competitors we then optimise your website to align with your customer needs and preferences. As part of eCommerce SEO, we work on your site’s architecture focusing in particular on product category pages, as it’s very likely that we will be ranking them for specific search queries, also known as “long-tail keywords”.
At the same time, we optimise product descriptions, work on your content and improve internal links. How the pages appear in the search results page is important too. Our SEO specialists update titles and descriptions of target pages to improve click through rates. We also use structured data to try to gain rich snippets such as reviews and star ratings in the SERPs.
Not a single high-ranking eCommerce website has gotten to where it is without investing into high quality content. Content drives SEO. It just isn’t enough to upload your products and sit around waiting for customers to take out their wallets. If you are planning to compete with big sharks like Amazon, you need to increase your value proposition.
There are many content marketing strategies out there that eCommerce stores can take advantage of. Some of the content types that we utilise are - blogs, articles, press releases, even e-books. Our strategy will consist of a combination of these. We firmly believe that content lies at the heart of an SEO campaign, and so we make sure that each piece of content is on par to attract as much traffic to your website as possible.
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ECommerce SEO is the process of optimising your online store’s ranking on SERPs (search engine result pages). When your site ranks higher in search results, you will notice an increase in high-quality organic traffic. Consequentialy this will lead to an increase in calls and sales.
81% of people search online for a product or service. An effective eCommerce SEO campaign can attract interested parties to your online store. After that, conversion will solely rely on your sales pitch, the product and your unique selling point.
It depends on the niche that you operate in, level of competition, and how developed your website is from a marketing perspective. If you already have a good base, it shouldn't take long. In the case that you are just starting out, it may take some time for your website to filter through into the Google ecosystem and get your website indexed. Usually it would take approximately three to six months to begin seeing results from your SEO efforts.
Having a blog on your eCommerce website not only provides search engines with relevant, keyword optimised content to crawl, but also can be a method for attracting customers.
The primary goal for SEO is increasing traffic, in doing to increase sales. If you are using PPC services to rank your websites, we can help you rank for the same keywords in organic search. Organic traffic has been proven to have a click-through rate 10x greater than ad traffic. So yes, SEO can increase your sales.
SEO has proven itself to have a much greater ROI than PPC in the long term. On the other hand, PPC can guarantee you quicker traffic given you set up your ad posts effectively. PPC ads are displayed above and under organic search results and if you are bidding higher than your competition you are more likely to be featured on the first page and attract traffic and clicks to your website.
Depending on your business goals and current SEO state the monthly fee of your project may vary. We offer three primary SEO packages: Starter SEO, Competitive SEO, and Leading SEO. All of our packages include website audits, keyword research, page targeting and strategy work. The variable aspects are the amount of content and link we'll be helping build to your site monthly.