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Outrank Your Local Competitors by Reverse Engineering their success.
Google offers a unique opportunity for local businesses to get found on Maps by potential customers who are searching in your vicinity. Without Local Search Engine Optimisation (SEO) your business could be missing out on qualified traffic, and of course, call and sales.
Regardless of whether your business is services-based, has a physical shop, or a chain with multiple locations in Dublin or Ireland, we have developed the strategies and tactics that will help you outrank your competitors for local Google searches.
72% of consumers who search for a local business visit shops within a radius of 5 kilometres. If you can be found among local Maps search results, your business increases its chances of attracting new potential clients.
Local SEO places you right in front of your customer in the exact moment when they are looking for your product or service. This significantly increases the likelihood that they will make a purchase, or at least enquire for more information.
Local search also helps weed out those who have no interest in your services or products. Search engines are making a concentrated effort to deliver relevant local search results based on proximity and intent.
If you want your business to appear on Google Maps search, your website must be optimised for your local area. Search Engine crawlers and site visitors need to easily see where your business is located. Our local SEO services focus on creating location landing pages and optimising them for each respective area that you service. At the same time, we also pay attention to other fundamental optimisations such as site speed, user experience and mobile compatibility.
Most often, local searches are made from mobile devices. We need to make sure that your website has a fast loading time, which will increase conversions, user engagement and ranking. All our SEO packages include website optimisation.
Google gets most of its information about a business from its Google My Business (GMB) listing. A properly optimised GMB listing ensures you provide the necessary information customers need to visit your site or store, contact your company or make a purchase. For instance, someone in Dublin searching for “cafe city centre” will be presented with the following results (see image).
These results consist of a list of local businesses in the area and are accompanied by a Map with their locations around Dublin. By clicking on a result, the user can view key business information like address, opening times, website, phone details and even look at images.
See how our Google My Business optimisation service helped Murphy’s Bistro Cafe increase direction requests by 200%
A large part of our ongoing SEO for local businesses will be on raising your website’s local authority. We begin by creating local citations, listing your business in local directories. Next, we secure local and national links in publications read by your target audience.
The more relevant mentions we can acquire for your business, the higher you will progress in local rankings. In this case we only pursue citations from authoritative and context-relevant websites. At the same time we will make sure that your website is optimised in such a way that search engine crawlers understand where your business is located and why it is the ideal solution for users who search locally.
It is extremely important for local businesses to actively track and respond to their online reviews. All our Local SEO packages include online review management services. Ratings and reviews may be displayed on your website, as well as other platforms like Google My Business, Yelp, TripAdvisor or Facebook. Whether it’s a positive or negative rating it is vital to respond to all reviews to show your customers that you care about their opinion and provide excellent customer service online.
More often than not, people will look at reviews before visiting a local business, which is why keeping up a steady and updated stream of reviews and answers to questions and comments will attract more people to your business.
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Local Search Engine Optimisation (SEO) is an effective method of promoting local businesses on the internet. Because your online presence is locally optimised, your business will attract high quality traffic from relevant local search queries. This is a great way of building a wide local audience and taking up a seat at the top of the 3-pack results on Google Maps.
46% of all Google searches are intended towards local business. In other words, Local SEO helps your business become visible for a large percentage of local users.
Google offers local businesses the opportunity to promote themselves by taking into account not only traditional SEO factors like On-Page Optimisation, Backlinks, Authority Score, but also the physical location of your company, Google My Business reviews and local directories & citations.
Local SEO is an excellent way to gain exposure for your brand online by attracting more local customers and therefore increasing sales.
The biggest difference between local and traditional SEO is the difference in search intent.
For traditional results, search engines focus on finding websites with the most relevant and interesting content for all search queries. These queries may or may not have locality intentions.
For Local results however, search engines will seek businesses or websites that are based in the immediate vicinity of the searcher and have the most up to date and accurate information about themselves. Google is aware of common intent, for example if someone searches for 'pizza' the odds that they are searching for a local pizzeria are quite high.
Local SEO allows you to focus on potential clients in your geographical region. This can be incredibly useful for businesses that sell their products and services in a particular city.
If your business operates in a specific geographical region you undoubtedly need to utilise local SEO. Even if you don't have a local target market, local SEO services can help you attract more potential customers in popular cities and towns. If your aim is to increase store traffic or calls then local SEO services are an ideal addition to your marketing strategies. Here is a list of businesses who can gain a lot from local SEO:
We dedicate time to study the specific requirements and goals of each of our clients. Our Dublin based specialists develop a custom strategy based on this analysis. There are other factors at play that will affect the monthly price of local SEO services.
You can familiarise yourself with our local SEO packages or call us at +353 (86) 735 5808 for a free consultation.
At Aspire Media, we do everything in our power to produce real results for our clients. Realistically, we advise that you wait at least a few months before expecting to see concrete results, especially if we are starting on your project from scratch. Depending on the competition it may take some time for you to start reaching your KPIs and notice an increase in local traffic.
Local SEO services can ensure that your clients will find you on Maps and you will always be in the centre of attention when searches are located in the vicinity of your business. Without Local SEO services your business could potentially lose out on qualified traffic and in turn miss out on sales.