Increased Quality Traffic
Top positions in search results collect the most impressions and clicks, which is why ranking here has huge potential to increase your website’s traffic numbers. One of the most important aspects of search engine optimisation is the creation of relevant and informative titles and descriptions which are displayed on search results pages. Optimising tags and descriptions can contribute to your click rates and the increase in qualified website traffic.
High ROI & Conversions
SEO allows you to track quantifiable results, regardless of whether you are promoting an eCommerce or non-eCommerce website, therefore there is no doubt that ROI can be calculated. For eCommerce sites, our SEO agency can analyse and track your customers’ paths that led to a purchasing decision, even identifying the search query that they found you by. For non-eCommerce websites you may attribute values to the conversion of potential clients, for example by the rate of contact form fill-outs.
SEO Marketing is one of the most cost-effective strategies to take up, as it connects your website with users that are actively searching for your products or services online. Although tactics like cold-calling or cold-emailing may still be effective, these leads are known to cost 61% more than those acquired through an inbound strategy like SEO. On top of this, SEO traffic is more qualified than other marketing strategies which results in cost savings in the long run.
Being on the first page has its perks. Not only does it help tie your brand to the keywords that you rank for, but also emanates trustworthiness because listings on the first page have conquered Google’s algorithm, a.k.a have gained its trust. The more search terms your website ranks high for, the higher chance searchers will discover your content and associate it with your brand.