Why Does Your Business Need an Online Presence?

Written by

Michael Saly

Posted on June 23, 2021

In today’s world, if your business does not have an online presence, it’s time to ask “why not!?” Not only is having an online presence through a website and social media is important, but having a strategy in place that helps you succeed is a must!

There were 4.51 million internet users in Ireland in January 2021! That number is huge considering we are a small enough nation, and 88% of us are using the internet. This figure is important because it should show how much potential there is for a business with a strong online presence. The chances are that your target market and audience are on their devices engaging in e-commerce right now!

Let’s break down some of the reasons why you need to be online and you need to be doing it well…

The New Way of Doing Business

If we learned anything over the last year during the COVID-19 global pandemic, it was the importance of being online. When brick-and-mortar-type stores had no choice but to close their doors, their online presence came in super handy. Customers have become accustomed to buying online, especially when browning around physical shops simply wasn’t an option for so long. Although it is great to see shops and other organisations finally being able to open up again, the need to be online and have a good digital marketing strategy does not go away. Customers are creatures of habit, they have changed their shopping habits to online, and it’s time to start thinking about doing the same for your business!

Building Trust

Trust is an aspect that is super important nowadays to customers and clients. We all like to do some quick research on a company or online shop before we buy anything and this is to ensure they are trustworthy. A business or organisation without a website or social media accounts may seem strange to the modern customer. Although not having an online presence doesn’t make a business untrustworthy, by having one, you are letting the customer know “we are reliable!” Having an online presence also will encourage your customers to leave feedback and reviews which can help spread the positive word about your business and help you gain new customers or clients.

Outshining Competitors

If you don’t already have an online presence… your competitors probably do! In the last point, we spoke about trust and reliability, if a potential customer sees your competitor online and not you, the chances are that they will go with the company they can find online. Outshining or outranking your competitors can be done easily with a good SEO strategy. Aspire Media helps organisations across the country to get on the top of the search engine results page. Check out more about our SEO services here.

Makes Marketing Easier

You probably have noticed the number of ads you see on your phone or laptop on a daily basis, and you may have noticed that you are receiving fewer direct mail campaigns in the post. The reason for this is because digital marketing has taken over traditional marketing. By having a strong online presence you can reach your audience at the place they spend most of their time… online! Through the use of social media, Google Ads, and your website, your organization will have so many options to build and improve your marketing strategy. Remember that a strong digital marketing strategy is one of the most important aspects you can invest in. Without a strong digital marketing strategy, you simply won’t be found online. And your business definitely deserves to be found online!

Show Off Your Products and Services

Having a well-designed website is the perfect place to show off your products and services. As we mentioned, customers go online as part of the research part of the buying process so it’s important they can find what they are looking for. Aspire Media can help you build a top of the range website that will allow your business to show off its products and services through a platform that is modern, stylish, and gets you results! Our web design services offer different packages, why not book a consultation today to see which one suits your needs most.

So, to conclude, in 2021 it is essential to be online. With nearly 70% of all Irish internet users making purchases online during the last year, it would be a mistake to miss out on the opportunity to create a strong online presence that resonated with your audience. Aspire Media can help you in more ways than one when it comes to creating a strong online presence, reach out today!

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