Why SEO Is More Important Than Ever for E-Commerce Websites

Written by

Michael Saly

Posted on October 12, 2021

SEO seems like the latest buzzword and trend when it comes to all things online, and with good reason! Having a good SEO strategy in place is the foundation for the success of your e-commerce website. So, seeing as you’re here reading this, you are in the right place!

This blog article is going to have a closer look at exactly why you need to start implementing SEO techniques if you want to see an improvement on your website KPIs.

What is SEO for E-Commerce and How Does It Work?

In simple terms, e-commerce SEO is essentially all about getting your website in front of your target audience. It may be the case that you have spent hours upon hours creating an amazing e-commerce website, but the traction just isn’t there. Sound familiar? If it does, not to worry, implementing an SEO strategy may very well be the answer to your problems.

E-commerce Search Engine Optimisation (SEO) is all about optimising the products and categories you have listed on your site in order to rank higher on the Search Engine Results Page (SERP). Google, and other search engines can be picky about which websites they want to show people surfing the web, they have certain rules and criteria that need to be met if you want to be on the top of the search page (which, of course, you do!)

SEO for e-commerce websites is all about making sure your site ticks every box the search engine is looking for. If you’re still unconvinced, here are some reasons you should be implementing SEO for your e-commerce website:

It Helps Your Customers Find You

SEO helps customers find your e-commerce shop. Being on top of the search engine result is the place you need to be in order to get your customer target market on your website. One aspect of SEO focuses on keywords. Keywords are the words and phrases your ideal customers look for on the search engine to find a website just like yours. If your SEO strategy has included sufficient keyword research, you will be able to know and understand which keywords need to be included in your content.

For example, if your e-commerce site sells Irish branded shoes, some of your keywords might include “running shoes in Dublin” or “Irish made high heels”. If you have implemented these keywords in the correct places throughout your website, your customers will be able to find you in no time!

Cost-Effective

Saving costs is a big concern for most businesses. If you want a cost-effective strategy that improves KPIs, SEO is for you. Running ads on search engines or social media can become really costly in no time. SEO is an alternative to this method and is more of an investment for your organisation. SEO is guaranteed to bring your e-commerce shop long-term profitability and targeted results.

Effects are Long Lasting

Above we mentioned running ads, this is called Pay Per Click (PPC). Compared to PPC, SEO is designed to drive traffic to your website on a long term basis that shows lasting results. SEO has proved time and time again that it produces better results than PPC. Only 11% of search engine dollars are spent on SEO, while 87% is put toward PPC, this figure shows that investing in a strong, effective SEO strategy is a great way to outsmart your competitors by doing something unique that they are not.

Only 11% of search engine dollars are spent on SEO, while 87% is put toward PPC.

SEO also encourages trust and credibility among customers compared to PPC, which often gives customers the perception that a company has “paid their way to the top”. Not to mention, people are more inclined to click on a highly ranked organic search than on a paid ad, proving once again that SEO is the way forward.

How We Do SEO

By now you may be thinking that SEO sounds great, but you may be unclear on how it works. Let’s break it down.

At Aspire Media, we take a unique approach to building your SEO strategy in that we will continuously work on your e-commerce site with you to ensure it stays up to date with the latest SEO trends and algorithms. Optimising your product pages is a key area we focus on. This part of the process looks at keywords on your products, as well as descriptions and title tags. We will analyse each one of your pages and optimise it to rank top of the SERP. Category pages are another aspect that we look at when it comes to implementing your customised e-commerce SEO strategy. We work hard to build strong, relevant links to your website that will ensure Google trusts the site enough to rank it at the top of the SERP. Not only this, but we also will work to continuously improve on the SEO techniques we put in place so it stays at the top, where it belongs!

Conclusion

If you have been scratching your head wondering how you will improve KPIs, hopefully now it is clear that SEO is the way to go. The figures will speak for themselves! Check out our SEO services page to see our first page ranking process in detail and then why not book a free consultation and we will chat through the strategies which will work best for your business!

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